The Confidence Coach's Sports Psychology Reports
Sports Psychology Report - The Brain Of The Perfect Football Manager
5: The Storyteller
Creates a narrative in which others find their role. Has a strong awareness of the history of the football club, its community values and cultural significance. The storyteller is able to give significance and meaning to every game and it's relevance in the club's evolution.
The Manager : Bill Shankly
Shankly took a club that was trying to find a place for itself and gave it an indelible histoty. He was the boot room philosopher, pulling up his humble roots in a small Scottish mining town and transplanting them in the Scouse Metropolis.
When he arrived in 1959, Liverpool were an uninspiring 2nd division side, by the middle of the 60's he had made them into the most successful club in the land. He developed a special rapport with the supporters which has become the stuff of legend and has helped sustain the club through recent more difficult times. For, as the Kop banner on the day of his funeral proclaimed, 'Shankly Lives Forever'.
Sports Psychology Report - The Respecter
